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WULET — Swap your
loyalty points!

Store all your bonuses in one app and
exchange them whenever you need.

Solution

Problem

1

Problem of current loyalty programs are highlighted in a number of world class researches*. In the meantime, the amount of expired unredeemed points exceeds $100bn in North America only. Book value of loyalty points is about to reach $500bn in 2019.

2

Programs are not compatible with each other. Therefore, users are forced to follow not transparent rules of each LP.

3

Operational inefficiencies such as account inactivity, low redemption rates, low client retention rates and high acquisition costs are one of the main problems of present loyalty programs.

4

Customers are urging to receive personalized and timely offers from companies which is currently imposible due to modern approach to LP from companies. This reduces customers activity dramatically.

Solution

Wulet will implement an infrastructure through which businesses can issue, process and use tokenized loyalty points on a distributed blockchain platform.

1 Exchange

Exchange bonus points using the platform's primary currency – WU tokens.

2 Get

Get bonus points you need, whenever you need it.

3 Spend

Spend your points on rewards and products that matter to you personally.

Product

  • Mobile
  • Desktop

Wulet app will let you manage, exchange and buy loyalty points from different companies and use any of them to maximum effect at the perfect time. Store all your bonus cards, discounts, and coupons in one safe place. Get engaged in a game, where you are not pressured by intrusive advertising, but receive the most precise offers at the moment of request/purchase/exchange/receiving loyalty points.

The full functionally of an exchange in your pocket.
Decide what points you need, when you need it.
iOS MVP is live! Apply for testing

Breathe new life into the “tired” concept of loyalty programs. As a company, receive data, which will allow to adjust loyalty programs strategy and increase ROI. Let your clients exchange your points with those who need them and will use them!

Technology

WULET is a blockchain based platform that unites all loyalty programs with a synergy effect for companies. We are creating the ultimate tool that will help customers to exchange loyalty points of different companies and use them timely to their maximum effect. In the meantime, it will allow companies to elevate the management of loyalty programs to an absolutely new level, to benefit from entering a “blue ocean” market of tradable loyalty points and to increase ROI and client retention rate.

  • Architecture
  • Contract structure
  • Interaction through Oracalize
  • EOS interaction sequence

Subjects and interaction among them

Figure 1 shows the interaction among the participants of the ecosystem:

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Figure 1: Key roles on the platform.

  • Loyalty tokens issuer is a partner of a platform that plans to launch or already has a loyalty program. Partners differ in the way they interact with the platform: there are partners with the existing loyalty program and those
  • Exchange is a service for converting loyalty tokens. It is part of the platform. It allows holders of loyalty tokens to exchange points for WU tokens and acquire loyalty points for WU tokens.
  • Loyalty tokens consumer could be the same partners as issuers or other organizations that accept payment (or partial payment) for loyalty tokens. The platform will create a single platform for the sale of goods for loyalty tokens.
  • Customers end point users that own or can receive tokens, and also change convert on the exchange and pay for their goods.

Loyalty tokens flow

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Figure 2: Loyalty token life cycle.

Consider the life cycle of loyalty tokens (Figure 2). Initially, tokens are emitted by platform partners - organizations whose loyalty programs are integrated with or directly started on the WULET ecosystem. Users can convert these tokens of the loyalty program on the exchange through the platform WU token. Also, the user can generate partial or full payment of the partners’ goods by a loyalty token. The amount of tokens spent on the purchase of the product comes out of circulation, that is, it “burns out.” A partner can also limit the lifetime of loyalty points. In this case, the points are burned after a specified period.

Modules overview

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Figure 3: Modules and interaction

Figure 3 presents the partners divided by the integration method: external loyalty systems, in which the loyalty points management and accounting are centralized and internal, fully implemented on the WULET platform. The platform is imagined in the center by a single module in order to simplify the scheme. Applications for users and partners, solutions for integration with payment terminals and E-commerce are painted blue. Private integration solutions and utilities for platform management are painted gray in the diagram below.

WULET Platform smart contracts

Figure 4 shows the implemented smart contracts:

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Figure 4: WULET Platform Smart Contracts.

The WULET platform is a set of smart contracts launched on the EOS blockchain. Contracts interact with each other and implement the API for external interaction according to the EOS blockchain standard - sending messages in transactions. Users can create (publish on the network) a transaction from an already called contract or from any network node. Thus, not only users but other systems and platforms (B2B) can work with the platform through integration with the API [9] of a JSON RPC-based node.

Mark A

ICObazaar

4.6 from 5

ICObench

9 from 10

ICOmarks

4.3 from 5

ICOholder

Roadmap

4Q2019 Releasing a final version of WULET 4Q2018 World road show in 20+ countries Reporting results of MVP testing 2Q2019 Releasing plug & play integration mechanism for partners 2Q2017 Idea of WULET: Digging into problems of loyalty programs 4Q2017 Developing a Blockchain architecture for the project Developing a technical paper for the project 2Q 2018 Partnering with international companies Developing an EOS-based MVP with partners 4Q2018 Starting a Private Sale Releasing an App with 50+ organisations

Dec – Nov

Development of a private office - Connect 50+ organizations

Jul – Dec

Development of a private office - Connect 50+ organizations

Jul – Dec

World road show in 20+ countries Reporting results of MVP testing

Jul – Dec

World road show in 20+ countries Partnering with international companies

Jul – Dec

Releasing plug & play integration mechanism for partners

Jul – Dec

Releasing a final version of WULET

Advisors

Vladimir Tikhomirov

Vladimir Tikhomirov

Chairman, Assist

Over 10 years of experience leading IT businesses. Studied Development and Computer Science. Vladimir provides consultation for Wulet’s day-to-day operations. Curently he is a CEO of MyWish and founder of DDG - software development center with 50 employees, which works with such partners as Danone and Disney.

Tom Kojima

Tom Kojima

Chairman, Assist

Loyalty expert. President of LSG Strategy Advisory. Highly experienced with North American and Asian market of loaylty programs, where he developed and enchanced loyalty programs for international companies.

Partners

MY WISH

Decentralized full cycle platform: Smart contracts creation, Audit, Deployment, Systematic calling on schedule, Execution.

Teachmeplease

a platform created for those who want to learn and those who can teach. A database of learning institutions, online and offline schools, as well as different educational programmes.

BestRate

is an aggregator of cryptocurrency exchanges that offers the best exchange rates for its users.

Aunite

is one of the largest cashback services in Russia and the CIS. Cash Back in 800+ online stores; Discounts of 12 000+ companies throughout Russia.

AHT

is a world leader in heating technology for domestic, industrial and commercial indoor and outdoor environmental control.

CKX

is a clothing, accessories and helmet (Snowmobile, Motorcycle & ATV) brand. Constantly evolving, listening to its customers and relentlesslt seeking innovation.

Kimplex

a company have acquired a strong notoriety in the Power Sports market and allows the real enthusiast to practise their favourite sport, either in summer and winter.

Agreements with our partners may allow WULET to exchange loyalty points of the following companies:

Team

Wulet brings together a team of highly skilled professionals in the field of IT loyalty solutions, with broad combined experience worldwide on cutting-edge technology innovations.

Founders

Alexander Tkachev

Alexander Tkachev

CEO

Blockchain Entrepreneur with over 5 years of experience. Over 10 years of advertising and marketing experience. Studied Finance and Entrepreneurship. Former Business Development Director of TeachMePlease. Co-creator of TargeAd advertising agency. Great Networker and Business Strategist.

German Domanskii

German Domanskii

COO

Experienced Startup Organizer and Process Builder. Studied Digital marketing and Entrepreneurship. Over 5 years of experience in entrepreneurship. The CEO of two successful and rapidly developing start-up projects Igetup & Foodism. Ideological inspirer & generator of non-trivial ideas.

Alexey Popov

Alexey Popov

CTO

Over 13 years of programming & developing experience. Owner of Aveas Media IT studio. The creator of dozens of video games, websites & mobile apps. Expert in the field of functional programming and global network development. Currently specialized in secure transmission systems and data privacy.

Leonid Strimovskii

Leonid Strimovskii

CFO

Businessman with over 25 years experience in logistics, wholesale and retail trade and e-commerce. Studied Finance and Entrepreneurship. Owner of several international logistics companies. Has 10 years experience in investment management. Involved through the years in many Start-up companies. Currently an active investor in the crypto space.

Team

Georgiy Tautiev

Georgiy Tautiev

Project Lead

Blockchain and cryptocurrency expert who has been working in IT since 2014. Graduate of GSOM SPbU and IIMC Calcutta with master’s degree in Corporate Finance. Former KPMG employee with extensive experience in logistics, retail and travel industries. As a Strategist, he focuses on Wulet business objectives and willing to do whatever it takes to achieve the best results.

Asian Expansion

Mark G. Koh

Asian Expansion

His aim is enhancing & enriching Wulet enroute to Asian market. Businessman with over 15 years experience. Analyst in the sphere of gamification. The author and founder of the international card game «Megacorp».

Vyet Fam

Vyet Fam

Enterprise Customer Solutions

Vyet is an accomplished business analyst with 15 years’ experience managing large companies. Franchisor of international furniture company Kare Design. Founder of logistic company in Israel and Netherlands. With his deep understanding of emerging market opportunities, Vyet is guiding Wulet in the right direction.

Arina Myasnikova

Arina Myasnikova

Marketing & PR

Interdisciplinary Generalist who loves creative thinking. Leads all the marketing, pr related matters and connect with Wulet loyal community. Studied International relationship and Philology. Social Influencer, Marketing Enthusiast and Strategic Marketing Expert. Passionate about Startup Marketing and Blockchain.

Seth Boampong Wiredu

Seth Boampong Wiredu

Community manager

Has over 6 years experience in managing large network communities. Active in the blockchain community since 2017. Sethis upbeat and knows what it takes to make everyone around him feel good. His charismatic personality reflects through his strong presence in professional social media settings, and he has proven that he is able to provide resolution and information under challenging circumstances.

Victoria Yanovich

Victoria Yanovich

Project manager
Lyubov Shuvalova

Lyubov Shuvalova

Designer
Alexander Utkin

Alexander Utkin

Client application developer
Victor Grebennikov

Victor Grebennikov

Client application developer
Gregory Kalinin

Gregory Kalinin

Server programmer
show the entire team

Blog

ICO

Payment methods BTC, ETH
Token exchange rate 1 WU = 0.001 ETH
Min. purhcase 0.1 ETH

The token distribution

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Documents

W

Whitepaper

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O

OnePager

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L

Light Paper

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Y

Yellow Paper

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Building something great doesn’t happen at once

Vít’s life of programming began when he was just a teenager. The first programming language he learned was PHP; Java, C, C++, Python

Vít’s life of programming began when he was just a teenager. The first programming language he learned was PHP; Java, C, C++, Python and JavaScript came next. He gravitated towards frontend development after his time developing online learning systems with the Adaptive Learning Research Group at university. Before joining Lisk, he was developing web-based tools in JavaScript for Red Hat. When Vít first learned about Lisk in 2016, he realized the opportunity to help make blockchain mainstream with his favorite programming language, JavaScript. When he isn’t programming, Vít likes to play musical instruments; he is currently teaching himself how to play the ukulele. Vít holds a Bachelor’s and Master’s Degree in Informatics from Masaryk University in the Czech Republic.

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